Traditional advertising optimisation
Submitted by Nicholas Kühne (CM)SA
Signed on Ethereum on 10/11/2019
A dashboard for marketing professionals which optimises advertising spend on traditional formats in order to improve advertising spend effectiveness. Users benefit by knowing every dollar is being used efficiently when planning advertising and marketing plans.
The saying goes "I know 50% of my advertising budget works, I just don't know which 50%".
Our aim is to take the guess work out of what channel to use for the best result.
Everyone has access to great online and digital advertising data, but what about the impact of traditional media such as TV, Radio, Billboards and others on a potential sale?
This is the problem we are solving, so we can get that original statement as close to 100% as possible.